Getting links for a website is useless. Do you think the same? Rethink if it’s a yes!
Links are essential assets for a website. The sites with a robust link profile get better search engine ranks, and there’s no return from its performance getting better day by day.
If you are a newbie to the link-building game, the initial steps can be behemoth activities for you. How to start getting links for your website? Whom to approach? And so on! You are likely to fall into a canal of similar questions.
The confusion extends when you approach someone for suggestions. Some online resources will blame the game on your destiny, saying that you should continue adding content to your website and wait for natural link acquisition.
While some other “knowledgeable” personnel will suggest something else than collecting links. However, you cannot commit the blunder of overlooking link building for amazing SEO outcomes.
At this point, you already know that link building is mandatory for better website performance. But, why?
Let’s find the answers with some eye-popping statistics.
- The results on the first Search Engine Results Page (SERP) have 3.8 times more backlinks than any other page.
- As high as 58.1% of SEO professionals believe that link building plays a vital role in search engine rankings.
- More than half (51%) of marketers believe that link-building efforts produce optimum outcomes in only one-three months.
Sounds fuelling? Cheers if that’s the case! As you saw, link building is quite an excellent and professionally-approved SEO strategy.
Since you are a beginner, you ought to read our comprehensive guide to link building for SEO. We have enriched the article with game-changing information and numerous actionable insights.
So, without further delay, let’s get started.
What Do You Mean by Link Building?
The first checkpoint in your journey is understanding the meaning of link building.
So, what exactly is link building?
Link building is a sure-shot search engine optimization technique to get more traffic for your website. It involves getting links to your site from authoritative domains and receiving more leads to your business, in turn.
A website with a high-quality backlink profile has a better reputation among search engines. It gets higher ranks and automatically receives more organic traffic through better online visibility.
Why Should You Go for Link Building?
Should you go for backlinks?
Yes.
But, why? This question remains unanswered from our end. Let’s get the best reasons for your concern.
1. Enhanced Website Traffic
Backlinks are a straightforward way to generate more website traffic.
Since the referring domains have higher authority, market reputation, and a well-built audience, your links have higher chances to be clicked. Consequently, massive traffic enters your website.
That’s all you needed. Isn’t it?
2. Improved Search Engine Ranks
Search engines prefer websites with a robust backlink profile.
They consider such websites authoritative and capable of serving value to the users. Do you know the impact? You can ace the rank game by appearing in the first SERP and among the top three results.
Here’s a little fact. As your link profile gets stronger, you get more referred and organic traffic via better search engine ranks.
3. More Online Visibility
What’s the point in creating a website that does not appear before your targeted audiences? No reasons at all.
If you are struggling to find vibrant online exposure, here’s your bet. You can give a shot to link building and impress the search engines like never before. Consequently, you can get better than expected online visibility in the blink of an eye.
4. Minimum Bounce Rates
It is a fact that getting non-passionate traffic for your website will increase bounce rates.
Luckily, the traffic you divert through backlinks is qualified and has the highest intention to convert. What’s the result? These audiences spend more time on your website and eventually move down through your sales funnel. So, your website bounce rates decrease phenomenally.
You are all caught up with the benefits of link building for SEO.
Moving on, let’s walk through the reasons justifying your investment in gathering backlinks.
Why Should You Invest in Link Building for SEO?
Now, let’s talk about money.
Although the above benefits were captivating, they weren’t convincing enough for investment. Don’t you think so? Here are some points to concrete your belief.
1. Enhanced Reputation and Credibility
If you are a market professional, you would understand that brand reputation and credibility go a long way.
Apart from numbers that bring traction, you should emphasize these website attributes, especially when you wish to stand against the test of time. Do you agree?
Good news for you if it’s a yes! You can invest in building backlinks and get better search engine ranks. Such metrics convey brand reliability to audiences, enhancing your reputation in the market.
2. More Conversions
Everyone suggests getting qualified leads for your website. Ever wondered why? It’s because these audiences have higher conversion rates.
And when it comes to diverting qualified traffic to your website, nothing can beat a robust backlink profile. So, you can get massive conversions through link building. Indeed, it is a valid reason for investing in backlinks.
3. Churn Passive Income
You must have seen top websites generating passive incomes through various advertising campaigns. These sites get generous traffic and have more probability of displaying the ads to the right audiences.
Through link building, your website appears among top search results and becomes a favorable placement spot for ad agencies. Consequently, you begin churning passive income in a short span.
4. Enhanced Engagements
Another noteworthy aspect of backlinks is that they fetch you enhanced customer engagements on various platforms.
Since the referral traffic is qualified, they wish to listen more to your brand. Consequently, they have a higher probability of subscribing to your newsletters and engaging with you on social media platforms.
Did these points convince you of building a rock-solid backlink profile? Congrats if it’s a yes!
Let’s move further, shall we?
How Does a Good Link Appear?
By now, we have mentioned good links quite a few times. You might wish to know the exact appearance of these backlinks- how exactly do they look. Isn’t it?
To find the good or qualified link, have a look at some of its characteristics:
- Authority
- Anchor text
- Relevance
- Destination
- Placement
All the above attributes will assist in deciding whether a backlink is qualified or not.
Linking Building: Discussing the How-To
We had enough theoretical aspects. Now, where are the actionable steps?
Or, more precisely, how do you build links for your website? Worry not. Here is your ultimate answer. Check out!
1. Manually Adding Links
Yes, you’ve guessed it correctly! You can reach out to different websites that do not belong to you but have a massive user base, and manually embed your links at different places.
Forums, blogs, and social media are the perfect examples of such websites.
Although the website traffic received might not have excellent quality, you can give it a shot undoubtedly.
2. Ask Authoritative Websites for Backlinks
Another common link-building method is directly asking website owners for backlinks.
All you need is to provide them with a convincing reason to place your link on their platforms. Or, more precisely, you would require discussing the organic value your links can bring to them.
3. Purchasing Backlinks
Although it’s the costliest method, purchasing backlinks from an authoritative website can be a way out when nothing works out.
You can approach a qualified domain and negotiate the price points to get paid links to your website.
4. Earning Backlinks
It is one of the trickiest methods of all. Mostly, established and renowned businesses earn external backlinks from authoritative websites.
These websites use the business name and hyperlink it to their websites, creating free backlinks. Consequently, they get enormous benefits without spending a penny.
Hopefully, you have understood the basics of link building. Now, let’s look at some of the game-changing backlink strategies.
The Big 4 Link Building Strategies
Believe us, you need to know these groundbreaking link-building strategies.
What are they? How to leverage them?
Hold on! You’ll get all the information right below.
1. Competitor Link Analysis
Your top-ranking competitors have convinced the search engines of their authority through fascinating backlink profiles.
It’s time to turn on your Sherlock mode! The secret sauce to backlink success lies in competitor analysis. You can surface the link providers and approach them with your website for qualified backlinks.
2. Create Content that Attracts Links
Regardless of your industry, you have optimum chances of producing content that sells and attracts backlinks.
You can publish reports, statistics, authentic media, and a lot more to get referred by other websites.
3. Promote Your Content
No matter how well your content scores on linkability, you cannot earn backlinks with poor site visibility.
So, promote your content through paid and free advertisement to appear before websites that give-off referrals.
4. Invest in Guest Blogging
Many brands invest in posting blogs on websites having a well-built audience.
Similarly, you can invest in guest blogging and get premium backlinks for your websites.
Phew! With these strategies, you are all set to ace the backlink game for your venture.
However, we have a better deal for you.
How Can Auxano Global Services Help You?
We understand that the above backlink strategy might be a challenge for you, especially when you are an SEO beginner.
So, here’s what to do.
You can collaborate with us and ensure backlink success for your website. We have the following captivating attributes.
- Our marketers have years of experience gathering high-quality backlinks for the customers.
- We understand your business and curate link-building strategies to suit you.
- Our team stays up-to-date with the recent backlink trends and leverages them in your strategies.
Believe it or not, backlinks can enhance your SEO campaigns like never before. However, they can be overwhelming for you at times.
Don’t worry; we’ve got your back! You can approach us and access our link-building expertise for your website. Get in touch with us now!
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Frequently Asked Questions
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1. What is link building?
Link building is the process of getting backlinks to your website from authoritative domains. It is a part of SEO strategy and can boost your search engine ranks dramatically.
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2. What are the benefits of link building?
Backlinks have numerous benefits that you cannot overlook. Through link building, your website can get higher search engine ranks, more traffic, better online visibility, enhanced brand awareness, and higher conversions.
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3. How does a good link appear?
A good link should possess a bunch of characteristics like authority, relevance, anchor text, and enhanced placement.
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4. Why should I invest in link building?
You can access numerous advantages like more website traffic, better domain authority, passive advertisement incomes, and better than expected sales through link building. All these reasons justify your investment in acquiring backlinks.
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5. Which is the best link-building company?
Auxano Global Services is the best link-building company. Our experts have years of experience in gathering high-quality backlinks for customers belonging to various industries. Also, we are proficient in curating the most efficient backlink strategies according to your business. We combine all such understanding to bring the best for your venture when it comes to building high-quality links. Get in touch with us now!
About the Author
Nirav Upadhyay
Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.
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