If your products are compelling enough to encourage impulsive sales right after clicking on your ad, CPC might be a great online advertising campaign for your business. If your business relies on indirect sales, CPM will promote impressions that convert into sales afterwards.

About the Author

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Auxano Global Services Private Limited is an offshore mobile and web development company. Our main focus is to deliver highly sophisticated and quality-oriented IT-based solutions. Our services include the development of web applications, desktop applications, wearable app, game development, mobile applications, UI/UX Design, and Digital marketing. Our state-of-the-art technology for web application and mobile application development aims to promote business in the current competitive market. We believe that nurturing a relationship with customers is a crucial part of growing a successful business.